Australian Pizza Wars (pp 687-689) Essay Example | Topics and Well Written Essays - 500 words

Australian Pizza Wars (pp 687-689) - Essay Example A reputable pizza marketing magazine suggests that pizza companies should begin using promotions which describe dollars off rather than percentages when using marketing promotion (clippermagazine.com, 2009). This is an aspect of consumer behaviour where they feel dollars off promotions are more incentive to buy products than through direct mailings which offer percentages off the pizza product. Currently, Pizza Hut offers reduced priced pizzas, using marketing promotion to encourage volume ordering to offset the costs of marketing, as identified by the case study. This is an ongoing pricing strategy, however Pizza Hut maintains the opportunity to use unique graphics, logos, and other consumer-oriented images to create direct mailing (or even Internet coupon offerings) which appeals to the psychographic aspects of buyer behaviour. Kurtz (2007) identifies that consumers are strongly driven toward promotional materials, in direct mailing form, which utilise well-known corporate logos an d can be entertaining at the same time. This would give Pizza Hut the opportunity to use pricing as only a portion of the marketing strategy but use innovative sales promotions, based on consumer behaviour and graphics presentation, to make their business stand out over competition. It would be unrealistic to believe that pricing is no long relevant for sales promotions, just the method by which Pizza Hut appeals to the buying audience should be altered. This could also give Pizza Hut the opportunity to sign up many different customers, through unique promotions which offer contests or similar incentives, giving Pizza Hut several niche markets to sell product. Because consumers in Australia are beginning to explore healthy eating options, these direct mailing, innovative graphic marketing tools can highlight new menu options for the healthier eating client. The case study did not provide

IDENTIFY AND DISCUSS THE FOUR THEORETICAL EXPLANATIONS FOT THE Essay

IDENTIFY AND DISCUSS THE FOUR THEORETICAL EXPLANATIONS FOT THE POTENTIAL CAUSES OF PEDOPHILIA - Essay Example These explanations include emotional congruence, blockage, sexual arousal, and disinhibition theories (Bartol & Bartol, 2014). The underlying pillar of theories of emotional congruence is the assumption that pedophiles exhibit childish emotional interests and as such prefer an environment that suits children. Theories of emotional congruence try to figure out why a person would find it emotionally pleasing to relate sexually with a child. These theories highlight the existence of a match between the emotional needs of an adult and the features of a child. Most emotional congruence theories have a psychoanalytic background and center around arrested psychological development where pedophiles see themselves as children. The arrested psychological development perspective explains why pedophiles exhibit emotional pleasure when relating with children. Another perspective of emotional congruence theories argues that due to loss of efficacy and low self-esteem, pedophiles fancy social relations with children as it makes them feel powerful and exert control over the relationship (Bartol & Bartol, 2014). Sexual arousal theories try to find out why some physical characteristics of children sexually arouse pedophiles. Pedophiles tend to generate sexual arousal from certain characteristics of children that a normal man would not generate. Penile tumescence measures sexual arousal to sexual fantasies of children. One group of these theories argues that it is a normal childhood experience to engage in sexual play with playmates. However, pedophiles find the childhood experience to be more emotionally pleasing than adult sexual experiences. Consequently, the pedophile may dislike adult sexual contact and in the process end up masturbating while fantasizing on the pleasant childhood sexual experiences. Masturbation not only becomes an avenue of releasing sexual tension but also strengthens the attraction to children. In the end,

Response to 4 students postings with 60 words and 2 references for Coursework - 2

Response to 4 students postings with 60 words and 2 references for each response - Coursework Example The writer presents his findings from an approach whereby he looks at how and why both validity and reliability can be determined by using basic tests and scales. Moreover, the combination of more than one scale at a time is highlighted (OConnor, 2011). This was an important aspect for the writer to have covered because clears researcher who may have some doubts with introducing new forms of scales with an existing scale they may be dealing with from their doubts (Gardener, 2009). An important perspective of the writer’s work has to do with the fact that he stated off by taking more about the advantages of using scales. In this, he explains that scales are used to â€Å"resolve the complexity inherent in people’s behavior† (Frankfort-Nachmias and Nachmias, 2008, pp.422-424). By this, researchers get a first hand information as to the need for them to settle for one form of scale or the other. The writer could however elaborate more on the weaknesses of using specific scales so that researchers can be on the lookout for these weaknesses and address them appropriately in their research processes (Gardener, 2009, p. 232). Much of the focus on the measurement of the validity with the use of scales was narrowed to the population that the researcher has to deal with. In this, the writer emphasized that the population is the accessible group of people that the researcher would have to be dealing with (Experiment Resource, 2011). By this, other researchers are offered an insight into how well to manipulate their populations to ensure that they achieve reliability and validity for each kind of scale that they choose (Gardener, 2009, p.

Exam 1 Essay Example | Topics and Well Written Essays - 500 words

Exam 1 - Essay Example Did Don have duty of care? Absolutely, if a person gets into an automobile as a passenger it is entirely reasonable to assert that they expect and the driver accepts the responsibility of safely conveying them to their destination. In this case, if anything, Don had a greater than normal duty of care as, by the time of the crash, Paula was a virtual prisoner in the vehicle. She ‘repeatedly asked Don to stop and let her out of the car†¦. Don ignored her requests.’ Arguably, Don was a kidnapper at this pint with Paula confined by his refusal to let her out. Regardless of this tangent, Don was responsible for the safe operation of the vehicle and the safety of Paula, his passenger. He breeched that care when he drove, insistently, until exhausted and dozed off. A Techbyte employee had driven Paula to the conference and asked Don to return her home as he, the president, was staying at the convention for another day. Approached by the president, Don, ‘a trusted employee’ agreed. He was not doing a friend a favour he was acceding to his superior’s request. Further, during the trip they were to ‘discuss Techbyte’s future computer needs on the way.’ Ultimately, in this scenario, Don was ‘at work’ when the accident occurred and acting as an employee of Techbyte and not as an individual. This, then, gives rise to a second question: Could Techbyte be held liable for the injuries Paula sustained in the car accident that resulted from Don’s negligent driving? Yes, they could. It is difficult to defend against the claim that Don was acting as an employee when he agreed to drive Paula home. As a ‘trusted employee’, presumably a man the president had known for some time, he was a reasonable and responsible choice. At that point Techbyte’s duty of care was fulfilled and the duty of care passed to Don, the driver. This is not a strong claim, but there is a significant mitigating factor here. Don did not injure Paula in

Introduction to Rhetorical Studies Essay Example | Topics and Well Written Essays - 500 words

Introduction to Rhetorical Studies - Essay Example This essay will examine an example of a symbolic action, identify the audiences, and identify the second and the third persona show what the audience agency is. Language can be used as a symbol Kenneth Burke gives an example where while in class he saw a bird flying up in order to get out of a room. This action of the bird flying up in order to get out is due to tropisms; although the windows were open the bird kept flying nervously about the ceiling. The windows were high, they extended almost to the ceiling; yet the bird kept trying to escape by batting against the ceiling rather than dipping down and flying out of one the open windows (4). This particular bird’s instinct was to escape by flying up; hence it ignored the easy exit through the windows. Burke imagines how different things would be if the bird could speak his language. A simple statement would have served to solve the problem. Fly down just a foot and out one of those windows would have solved the problem if the bird could hear the language of human beings this shows how symbolic language can be. Burke gives another example where a bird uses the principle of leverage as an improved method for Unnesting or de birding a Nest but it cannot spread the information to other birds because of lack of language to communicate the invention and make it spread throughout all birddom. Man is considered to be a symbol-using animal; he clings to a kind of naà ¯ve verbal realism that refuses to realize the full extent of the role played by symbolicity in his notions of reality (Burke, 5). The second persona in the example of the bird is the reader because he is the one representing the pronoun ‘you’. The third persona is the bird because it because it is the one used to depict the pronoun they. The audience agency in the examples of symbolism above is to show clearly how symbolic language can

Written Assigment II Essay Example | Topics and Well Written Essays - 500 words

Written Assigment II - Essay Example The one that enjoys a higher comparative advantage, for instance computers, should form the primary export while textile, whose production has a lower comparative advantage, should be imported from China (Frederking 3). In this paper, I hold a contrary view to Patrick Buchanan by supporting Ricardo’s theory. Countries chose to engage in international trade with a view of making profits. It would be totally illogical to engage in a business activity where there is no overall profit. As such, the driving force of international trade is the hope of maximizing profits accrued in the production of a given product. In this view, nations engaged in international trade strive to strike a balance by increasing the unit value they gain by exporting a given product. While this takes place, the same country would strive to reduce its engagements in products that do not earn as much profit as the others by the virtue of their production costs. Therefore, in an international trade, a country which exports gains more than that which imports. This is because exporting countries enjoy a favorable balance of payment than those which import (Ritchie 19). The utility derived from utilizing factors of production differs in the production process of different products. For instance, in the case of computers and textile products, it is evidently cleat that United States of America spends less per unit of factors of production when it concentrates on computers than when it concentrates on textile products. In this sense, U.S. is bound to increase its overall profit if it converts the factors of production used in the manufacture of textile products to the manufacture of computers. As such, textile industry becomes the opportunity cost of production of computers. Similarly, China is bound to increase its profitability if U.S. chooses to concentrate on importing its textile products. As such, free

Financial Research Essay Example | Topics and Well Written Essays - 3000 words

Financial Research - Essay Example Charitable fundraising is becoming more difficult and competitive. At the same time, society's need for charitable services is growing. In such a challenging environment, how can charities keep up with ever-changing legal requirements -- and still have time to raise money and carry out their charitable missions A new series of Law and Tax Guides for Charities helps show the way. The first title in the series, The Charity's Guide to Charitable Contributions, is a practical, plain-English guide to what charities need to know about the federal income tax deduction for charitable contributions. It's an essential tool for every charity. Veteran tax lawyer Pamela McAllister guides readers through the maze of federal tax laws with topics ranging from membership premiums to special event, auctions to thrift shops. Readers discover clear, step-by-step instructions for determining how much of a contribution is deductible and what to tell their donors in a wide range of everyday situations, plus valuable practical advice on maintaining positive donor relations." This article by Pamela McAllister shows the charitable ... amela McAllister shows the charitable organizations like Q note how to follow the technical requirements of the donation law by giving them important checklists, guidelines, and sample forms that surely will help charities be professional and knowledgeable, assist their donors, and avoid tax penalties it also has countless real-word examples. So this financial research on charities is shows us that our Q note school will thrive because the United Kingdom government encourages companies to give to charitable institutions like Q note. In return the donating companies will report the donations as deductions from the total gross income. This donation will then lower the total amount of business income that the company will use as basis for computing the amount of taxes the company will pay the United Kingdom government. If the donations are bigger, then the gross income deduction will also be bigger. But the United Kingdom tax law also states that there is a limit to the amount of donations that a company will give to charitable institutions like Q note. Although, this will lessen the charitable contribution amount that each charitable organization will receive from one company, the charitable organizations can spend more time looking for other companies that will be philanthropic enough to give excess funds to the Q note Sch ool. Therefore the charitable organizations and also the donor company or companies.benefits from this taxation law pertaining to charitable contributions. SOUND ENGINEERING. Since there is a big market for songs and recordings of meetings, conferences and the like, the student graduates will have a bright future in the chosen field of work as compared to the alternative of joining the inner city street gangs and live a dangerous life of